Digital Discovery Series
May 12, 19, 26 | 10:00 -11:00 AM
This webinar series focuses on how customers discover businesses online. Participants will learn how to align their brand voice, optimize their website for search engines, and use Google Ads strategically to reach new audiences.
This series is hosted by Enterprise Renfrew County in partnership with Renfrew County Community Futures Development Corporation. Sponsored by the Town of Petawawa, Township of Laurentian Valley, Northern Credit Union, and City of Pembroke, delivered in partnership with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario.
Most small businesses rely heavily on word-of-mouth – but without a strong online presence, those referrals often fall flat. This session breaks down the real job of a website and brand in today’s market: not just to “exist,” but to actively convert interest into trust and action. We’ll walk through how a clear brand message, a properly structured website, and consistent online visibility work together to:
Attendees will leave with practical, easy-to-apply strategies they can implement immediately – whether they’re starting from scratch or looking to improve what they already have.
Search engines don’t stand still, and neither should your SEO strategy. What worked a year ago may no longer drive traffic or conversions. From changing search algorithms and new user expectations to the rise of AI-driven search experiences, marketers need to rethink how they optimize for visibility, engagement, and results. This webinar cuts through the noise to focus on what’s actually changed in SEO, what matters now, and how to adapt your strategy. You’ll leave with practical insights you can apply immediately, without chasing trends or relying solely on automation.
Attendees will leave with knowing how to:
Do you want your business to show up when people search on Google? This beginner-friendly webinar will introduce the basics of Google Ads and how it helps businesses get found online. We’ll explain what Google Ads is, how it works, and how businesses use it to reach people who are already searching for their products or services. You’ll also learn the simple steps to set up your first ad and what to expect when you start advertising.
Learning Objectives By the end of this webinar, participants will be able to:
Describe what Google Ads is and how it works within Google search results.
